IT professional finds niche in seafood business

IT professional finds niche in seafood business

August 13th, 2017 09:37 PM

Rayner Ediza mans his Siomai ni Bai food stall, just one of the principles that he came up with to cushion the consequences of the slowdown in his seafood buying and selling business.
(CONTRIBUTED Photograph)

When Rayner Ediza initial imagined of environment up his have seafood buying and selling business in 2014, no person seemed to care, not even his household and good friends.

Ediza, a 34-yr-aged Facts Technologies (IT) skilled, mentioned he had the concept and the correct way of thinking, but he lacked money and assistance from his liked ones.

“When I initially opened up about my designs to them, there was no response, wala lang,” he mentioned in an interview with Cebu Everyday Information.

This was not Ediza’s initial business enterprise as he utilized to sell footwear, perfumes, and natural fertilizer on the sidelines whilst working as just one of the IT staff for a pawnshop chain in the past 11 decades.

His inclination for business is fueled by his wish to ultimately retire as an entrepreneur.

Even then, his wife Grace was conservative and was not eager on producing another financial investment, substantially extra on seafood buying and selling, which is thought of as among the the most competitive industries in the Philippines these days.

Being an only youngster, the Badian native mentioned he did not have any person else to chat to.


Whilst Ediza did not just take this against his wife and other customers of the household, he admitted that the absence of enthusiasm from the persons about him pretty much designed him turn his back on his concept.

“But if I gave up, I will get rid of. Again then, I didn’t care if the odds were being all against me. I made the decision not to give up,” he mentioned.

Right after attaining a P15,000 credit score card bank loan, Ediza started out bringing in dried fish from Palawan below RKSeafoods Buying and selling in Oct, three decades ago.

The business is named soon after Ediza’s eldest youngster, Raven Kyrie, who is three decades aged. He lives in Lapu-Lapu City with his wife and two kids, the young just one becoming just one-yr-aged Keian Keizha.

Offer from Palawan

Ediza’s supply came from his wife’s aunt in Palawan who owns a modest fishery business, but now he also resources fresh new fish from Zamboanga.

Since his wife is from Palawan, they go there each and every yr, and what he noticed was that the fish there are more affordable than in Cebu.

“It’s more affordable there (Palawan) by 50 %. Fish fees P60 to P80 for every kilo in Palawan, but when they get to Cebu, each and every kilo fees P180 to P200,” he mentioned, introducing that this gave him the concept of environment up his have fish buying and selling business right here.

At initial, it was not uncomplicated for Ediza to influence clients to get him as a supplier, struggling with rejection from just one business proprietor to another.

Siomai ni Bai

His initial massive client was a mall in southern Cebu, exactly where he provided fish to for extra than just one yr.

Ediza gained P80,000 each and every month for the initial 6 months, but demand dropped about 2015, lowering his month to month revenue to P50,000.

This was when the entrepreneur imagined of diversifying his profits stream, coming up with a franchise food cart notion referred to as Siomai ni Bai. His capitalization for this new enterprise was P25,000.

Nowadays, Ediza has carts deployed in Mandaue City, Lapu-Lapu City, Moalboal, and even Palawan as effectively as a franchise outlet in Working day-as in Cebu City.

Siomai ni Bai has been Ediza’s concentrate given that then mainly because his seafood buying and selling business was just earning enough to get by.

Having said that, product sales commenced to decide on up again for RKSeafoods when, soon after joining the Department of Trade and Industry’s (DTI) Kapatid Mentor Me plan, Ediza was released to potential customers.

Ediza’s mentors at the plan linked him with a restaurant chain that now receives their supply of fish from RKSeafoods, turning his month to month revenue of P80,000 then to 6 figures now.

Ready-to-take in squid

The entrepreneur designs to extend his seafood buying and selling business by introducing prepared-to-take in squid from Palawan, but cooked and packed right here in Cebu.

He has already gotten a warehouse in Mandaue City which he rents for P15,000 a month, exactly where he will use a storage facility for dried and fresh new fish as effectively as a creation location for his prepared-to-take in squid product or service.

And whilst Ediza considers this enhancement much from a “success tale,” he mentioned his challenging perform has certainly paid off.

Right after he graduated from batch of the DTI mentorship plan, he mentioned his wife and the relaxation of his household are extra supportive of him now.

“I have been shaped by all the rejection and discouragement. Whatsoever troubles that may occur my way in the long run, I can handle them,” he mentioned.

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